Maximizer is a customer relationship management system (CRM) equipped with advanced tools. Its single view display gives full access to all contact information. Users can edit this view to display exactly what they need to see. All this information is accessible in real time. Maximizer is suitable for sales, marketing, and customer service departments with its many other features. Some of them include sales forecasting, leads management, customer segmentation, automated email campaigns, web lead capture, customer service dashboards, service billing, and automated case monitoring and alerts. This application is accessible from anywhere as it is stored in the cloud. Maximizer has been in existence since 1987 and currently over 120,000 customers use it.