Merkle is the name of a software system that is made for business owners and their enterprises. Merkle works as a customer relationship management computer tool that lets users build relationships with both customers and other businesses while increasing sales performances. Marketing is the main goal when it comes to using the app and being able to help solve challenges in the marketing field is what is done best here, no matter what kind of industry it takes place in. The app is easy to use and provides a lot of advantages to its use, such as quicker development of digital marketing reports and analysis for when sales are committed. Better contact management with partners and consumers is another advantage, which is especially helpful for knowing how best to respond to the needs of customers. Furthermore, settings for sales automation can be adjusted to suit the desires of the customers.