Sugar CRM was founded in 2004 and has a headquarters in Cupertino, California. Customer relationship management requires adaptability, affordability, and raw power, and Sugar CRM offers all of those in more than adequate amounts. As one of the only agencies that focuses entirely on CRM, Sugar CRM is a leader in their field. The goal of the software is to help brands produce experiences for their customers that are positive and repetitive. As the modern world evolves to incorporate more and more technology, older CRM systems will fall by the wayside as newer systems take their place. Sugar CRM is one of the few systems that actually grows with the industry. They understand that what works today might not work tomorrow, so they work to make improvements before they are even requested from the user base of the software. Over 2 million users speaking more than 25 languages in more than 120 countries use Sugar CRM.