Ellucian considers its CRM software to be constituent building software. It provides colleges and universities with the tools they need to successful build relationships not only with would-be students, but also with alumni and other interested stakeholders. Personalization is the name of the game with this software, as Ellucian allows for every encounter with stakeholders and constituents to be designed for maximum success. Ellucian's primary goal is to ensure that enterprises have the tools they need to maximize their impact with the people who mean the most to the university. Their tools are intuitive and easy to use. Many complain today that enterprise CRM software is unwieldy and difficult to learn. They burn time trying to figure out how to get the most out of it. This is not the case with the software designed by Ellucian. It is specifically designed for quick implementation, making the organizations that use Ellucian more efficient on the whole.