With a wide customer pool that reaches beyond guesswork and into the realm of individual profiles, Merkle Incorporated offers CRM services and software at a level unheard of by most of its competition. Through the consolidation of information from third-party providers, its M1 service allows businesses to target individual users from a catalog of over 225 million people through data matching services and reach new customers through internet and traditional marketing venues. They also offer consulting and data analytic services on top of standard search engine optimization options. Even non-profit organizations work through Merkle and their experience with clients of all mindsets offers promising options when it comes to finding services that are geared towards the type of business that requires an individual, focus-oriented touch.