Enterprise environments require robust tools to enable the level of collaboration and communication needed to boost productivity and efficiency. While some standard CRM packages choke when faced with such demands, Merkle shines. In fact, it has become recognized by many as the best enterprise CRM software package. For Merkle, innovation has been the name of the game since the firm began in 1988. The firm's products reveal the results of that commitment. Now, the firm has deployed its M1 platform that gives businesses the ability to reach real people at scale. As a result, companies have dependable people=-based insights that facilitate every aspect of the customer lifecycle. Additionally, automation tools eliminate repetitive and redundant processes and thereby allow companies to dedicate their full attention to their customers.