The enterprise customer relationship management software offered by Aspect relies upon cloud-based architecture to enhance the service companies furnish to their clients. The software enables a firm to automate and streamline the process of assisting its customers. For instance, it provides access to a centralized call center that will integrate with the company's sales department and automated marketing campaigns. This complex software also performs a number of back end analytical services to assist managers in tracking employee performance. The Aspect enterprise CRM software serves customers in a variety of industries, including health care, government, education, the hospitality industry and financial services.