Sugar CRM is a software enterprise that works in the industry of customer relationship management. The purpose of Sugar CRM is to enable businesses and their clients to build their own relationships with their audiences using the most innovative and affordable business software on the market now. The agency also offers a completely transformed and personal user experience that is intuitive and engaging to all of its audiences. Marketing is the name of the game for the agency and this done through marketing and campaigning and analytics, meaning the agency helps clients identify who the target audience is and then offer a product that caters directly to their wants. Social management is also a key to this because reaching out to an audience in the first place is how to get them to want to see the product. Social media and frequent advertising are ways to go about this deal.