SalesOptima is an enterprise customer relationship management software designer that primarily works with start-ups and small businesses. Although SalesOptima has developed a customer relationship management platform that can work with virtually all businesses, their specific expertise has developed from their insistence in working with smaller businesses that don't have as many tools available. By targeting these types of companies, SalesOptima has managed to create a tool-set that provides all of the baseline features that many of the higher-priced software packages offer, while still managing to remain competitively priced. This mixture of affordability and accessibility has made SalesOptima especially popular with companies that are on a tight budget, but still need a software program to keep track of their expanding sales opportunities. Any companies that fit this description should look into SalesOptima for more information, regardless of their current size.