Businesses in virtually every industry are starting to realize that they need better tools for handling every aspect of their relationship with their customers. This is where purpose-built customer relationship management (CRM) software comes into play. Although the market for CRM platforms has exploded in recent years, more and more companies are turning to Sugar CRM (http://www.sugarcrm.com/) to meet their needs. Sugar is a supremely flexible CRM platform that delivers enterprise-level performance with to businesses of all sizes. Its modular design allows companies to tailor their software to their data management needs, ensuring that every team member has full access to every important piece of customer information. Not only is Sugar customized at installation to meet the requirements of the individual client, it also features a robust API system (using REST) to allow administrators to add functionality as needed. Despite its powerful range of potential features, Sugar CRM remains surprisingly affordable. It's cheaper than a lot of equivalent CRM platforms and often does a better job than they do at managing customer data. With its winning combination of low price and versatile power, Sugar continues to win more and more satisfied clients every day.