Merkle has a very different approach to customer relationship management software. Instead of just handing over a computer program for businesses to figure out how to use, Merkle has expert practitioners who meet with a businesses management to problems specifically in that business and their individual needs. After identifying the needs of the business, the Merkle practitioners then design a program that fits that specific business and where they want to see growth. After identifying the needs and then designing the program, the Merkle practitioners then help the business to implement in recommendations and solutions. The Merkle practitioners are there from the beginning of the process. They help to fix problems and make adjustments along the way and are their for consultation. Merle's goal is to add value to your business and have the end outcome be more profits in your pocket and a much safer future for your business.