Merkle
Merkle is an enterprise CRM software application that was made for allowing business transactions to run much easier. Merkle is, first and foremost, a performance marketing agency that has been running the business for over 20 years and has served clients from small businesses to non-profit groups to even Fortune 500 and 1000 companies. The goal of the software group is to help their customers maximize the total value of their business and put it into their portfolios. A major task that is done with the software is consulting, and this deals with partnering up with clients and using an analytic approach to solve a problem while also building the business by figuring out who everything is mainly marketed to. Speaking of which, the marketing aspect is emphasized here as well because it provides clients with technological solutions that can be readily changed to suit any changing future business requirements.