The KANA Enterprise CRM platform integrates all forms of interaction between the customer and the customer service manager into one easy-to-manage solution. It employs an open, standards-based architecture that is context-aware and makes full use of existing IT and data assets for improved cost-effectiveness. It is also cloud-based and fully accessible through any Web browser or a special mobile app. The Web, social media and mobile experiences at the customer end are fully integrated with the contact center agent's experience to optimize the retrieval of the information and solutions that customers are seeking. Specific needs such as knowledge management and case management can also be integrated.