The customer relationship management, or CRM, field can be a daunting one for businesses of any size, and Pivotal CRM software bills itself as a solution to the most common problems and tasks that this field presents. Pivotal CRM helps automate several CRM tasks, such as email communication and customer database management, and therefore saves the user the headache of having to run and maintain communications with customers by themselves. Pivotal CRM is focused on creating systems and solutions that, while tailored to their users' individual needs, develop their own language and their own repeatable quality. This means that time spent using Pivotal CRM and time put into maintaining databases and tasks in the software is time well spent - the software functions as a straightforward and effective way to maintain excellent relationships with customers, based on each customer's individual relation with the company as a whole. Flexible and efficient, Pivotal CRM bills itself as a unique CRM solution.