Infor Epiphany has worked hard to establish their reputation as a business that produces the best CRM software. Every single time a business owner interacts with their customers they are creating opportunities that will improve their business. This is true no matter if it means increasing revenue, if it means generating a new lead, or if it means improving customer satisfaction. The CRM software that is produced by Infor Epiphany is able to help organize and coordinate all of this information, which allows the business owner to take advantage of every single opportunity that presents itself. They also realize that their customers need the right tools to help plan, execute, and then keep track of their outbound and inbound direct marketing campaigns. They need the ability to analyze their customer data and then uncover opportunities that may exist. The software that they create helps their customers to do just that. It not only helps businesses to find new customers, but it helps to keep the ones they already have.