Pivotal CRM has three packages that include sales force automation, service automation and marketing automation. Pivotal CRM for service automation is an effective automation system that help users capture, manage, and quickly resolve support and customer service requests without losing the important role of cross-selling and up-selling opportunities. The CRM is uniquely positioned to enable users to rapidly and cost-effectively implement a system that automates complex service processes. Pivotal CRM for marketing automation is meant for businesses that want more for their marketing efforts. These businesses are focused on the impact of every campaign based on the sales pipeline to realize the maximum value. While competitor CRMs offer tracking of marketing contacts and campaigns, Pivotal CRM offers solutions that makes the marketing activities more effective through e-Marketing and marketing automation. Pivotal CRM for sales force automation offers tools to sales people to focus on their efforts and maximize their time while allowing their managers to forecast sales. The CRM is uniquely positioned to enhance collaboration and support on each stage of the sales cycle.