Pegasystems offers a next generation CRM platform that delivers customer relationship management that is intelligent. The Pega CRM platform employs an innovative application architecture that integrates the policies and procedures of an enterprise with process customizations specific to business and customer types. The CRM is dedicated to putting business users firmly in control of the new service and process creation. The CRM empowers the business users to create or improve the customer service processes easily and quickly and it is one of that software that drive business change while still minimizing the requirements of IT administration staff. The solutions provided by the CRM include automation and streamlining the business processes across the enterprise from the fields to the back office. Using the Pega CRM solutions, some world's financial institutions have reaped milestone benefits such as 65% faster time-to-close rate, 50% increase in completed applications and 70% faster time-to-activation rate. The CRM solutions captures requests for various channels or sources, prioritize requests and automate the issue resolution with minimum manual handling.