Bullhorn offers one of the best CRM applications for the cloud by automatically analyzing aspects of the relationship between the company and its clients and customers. The software keeps track of which team members contacted which member of a client's organization, and automatically provides insights on the strongest relationships from these communications. Bullhorn analyzes conversations to give companies an idea of when client interactions are turning negative, or when an issue needs immediate attention to prevent customer satisfaction issues before they start. When positive interactions with customers are noted, Bullhorn suggests turning these customers into advocates for the company. With this software, companies can easily identify missing relationships in their client outreach and automatically add new clients or contacts to start communication. Finally, the mobile support of the CRM software gives employees the opportunity to keep up with client relationships on the go.