When a business is looking to increase sales and profits with the customers that it already has, cloud customer relationship management software is the natural choice. As one of the nation's ten best developers of cloud-based customer relationship management software, Marketo is known for its top-notch work in providing 24/7 customer support to its clients and its professional and helpful staff. By basing its software in the cloud, business owners do not have to deal with adding hardware such as servers or routers to their premises. This makes the customer relationship management software tools more affordable and less burdensome to the companies that need it the most. Marketo also provides its clients with cloud solutions that can be accessed from anywhere. This means that if a company has employees that work remotely, those employees can have access to all of the information that is in the cloud-based software solution.