Customer support systems that are based in the cloud tend to be more accessible and functional than app-based systems, and Freshdesk is a comprehensive customer relations management tool that works entirely through the web. The goal of the software is to make it simpler for brands and their customers to communicate, and it has a number of advanced features that help make that goal a reality. The software was first created in response to a bad customer service experience that one of the founders went through, and that presented a need for better support throughout a vast range of industries. The Freshdesk software not only works with brands of all sizes, but it scales to perform specifically for the size of the brand taking advantage of the software. The software became popular in 2011 when it won a startup challenge from Microsoft, and they have grown quite a bit since then.