Marketo is the name of a cloud software that works in the area of customer relationship management. Marketo is a software tool that is seen as one of top level marketing platforms in the business and is a world leader when it comes to marketing automation for companies of any and all sizes. The software is made for the sole purpose of allowing users to have better ways to navigate through the business world and conduct business transactions and challenges in marketing. A ton of products and services are readily available for use when users have access to the software, such as marketing automation. This is where users are able to bring in all of the right customers and engage them in ways that will make them continue doing business with the group. Social marketing is also a product offered because using media is how the word is spread out.