Marketo - #10 of Leading Cloud CRM Applications

Marketo

Marketo is cloud CRM software and so much more. You expect lead capture and management and basic features for monitoring communications between your company and contacts with any customer relationship management software. Marketo takes this to the next level, however, by utilizing this contact management to prioritize these contacts in helping to implement e-mail marketing, consumer marketing and mobile marketing campaigns to turn contacts into customers and customers into repeat customers. The total aim of this cloud CRM software is to use its lead management tools to drive marketing automation and, in so doing, bring in more revenue. Marketing is the driving force behind this CRM, and it shows. It is used by companies in the financial services, manufacturing, healthcare, technology and higher education fields. The marketing analytics it provides show at a glance what promotional efforts are yielding maximum return on investment and where to be concentrating ad spending for efficient revenue growth.