Bullhorn is a Customer Relationship Management (CRM) solution that is designed for B2B and B2C applications. Businesses can maintain good communication with each other via this versatile platform that runs on cloud technology. A central database enables authorized users to quickly access digital files that include important information on recent transactions. Cloud technology also ensures that certain documents cannot be edited by unauthorized individuals. For example, only employees of an accounting department should be allowed to manipulate invoices and other similar items. The B2C edition of Bullhorn lets retailers increase sales on e-commerce websites. Email templates can be utilized to quickly draft messages that include coupons and other exclusive offers. Social media channels are also suitable for launching promotional campaigns that reach out to a massive online audience. Bullhorn has modules that import information about clients who have accounts on social networking websites such as Facebook, Twitter, Snapchat and Instagram.