Many small businesses that require customer relations management software have disjointed or widely spread employees that don't have optimal communication within their own ranks. How can a business such as that be expected to accurately handle customer communication if they can barely handle it within their own business? By incorporating the aid of a comprehensive piece of CRM software like Infusionsoft, brands are able to reach much higher goals at a much faster pace. This software is also entirely based in the cloud, which means it doesn't require the installation of any programs or apps on company PCs. The software can be used with a simple internet connection and the appropriate credentials. Users will find that it frees up the sales effort of the business so the staff can focus on more important issues. It has a built-in eCommerce platform for those brands that need an online market as well.