Five9 is a customer relationship management software developer that has specifically designed their customer relationship management software to work with the cloud. By designing their services to be compatible with the cloud, Five9 has create a product that stands in contrast to many other data management tools. While other customer relationship management platforms attempt to incorporate their cloud into their basic services, Five9 understands that consumers don't want to sacrifice functionality for accessibility. By striking this balance, Five9 ensures that its data management capabilities aren't sacrificed in an attempt to draw in more users. This commitment to delivering a high-quality product has earned Five9 many of its clients, and is likely to continue to do so in the future, as Five9 takes its customer's feedback seriously. By incorporating the feedback of its consumers on each iteration of the product, Five9 has built a reputation for itself as a CRM leader.