Marketo is a cloud-based customer relationship management software platform that makes extensive use of the advantages presented by working exclusively through the Internet. As a cloud-based customer relationship management software platform, Marketo is uniquely situated within the industry as a leader in networking and data management. While other companies typically focus on excessive and unnecessary features, Marketo instead focuses in on what makes a customer relationship management software platform so useful to many small businesses and start-up enterprises. As a result of this focus and specialization, Marketo has managed to create a customer relationship management software platform that is as streamlined as it can possibly be. This streamlining helps to make Marketo intuitive and readily usable by virtually anyone, regardless of their previous experience with computers or other complex technology. Marketo is perhaps best used by companies that are constantly moving from location to location and require professional cloud support.