Marketo is a customer relationship management software suite that provides CRM solutions to businesses of varying sizes. Some of the functions provided by the software include marketing via email, management of leads, marketing to consumers and an existing customer base as well as mobile marketing. The automation of marketing allows clients to design, automate and track their campaigns through a variety of channels. Mobile marketing allows businesses to reach out to their customers with meaningful engagements no matter where they are. Social integration allows the business to identify potential new customers and draw them to the business with targeted advertising. A number of major companies have successfully implemented Marketo for their customer relationship management needs. Some of these companies include Auction.com, Blue Cross Blue Shield of Rhode Island, CA Technologies, Charles Schwab, GE Healthcare, George Washington University, Kaiser Permanente, Panasonic, PR Newswire, World Vision Australia and Portland Trail Blazers, among others.