Nutshell CRM is suitable for small and medium-sized businesses. The customer relationship software has been preferred by different industries including real estate, tech, and sales & marketing industries. Nutshell CRM can be used by firms that need more efficiency to manage contacts and sales in a cloud-based setting. The software provides organizational departments a way to collaborate in real time. It facilitates the process of closing deals through its cloud-based solution which enables users to access all CRM features online. In addition, it has provided a new way for small businesses to communicate, manage a detailed list of contact and automate sales processes. Compared to other CRMs, Nutshell differentiates itself from competitors with its intuitive setup process, crisp layout and centralized contact organizational system. Businesses using the Nutshell CRM can better forecast future sales, learn about who their loyal customers are and where improvements needs to be done. For small businesses, the CRM can scale with growth while users can benefit from 40 available integrations.