Running the financial side of a business is something that many people struggle with. There are a lot of challenges facing people who are wanting to do what is right for their business. Investing in software and technology is a great step in this process. One of the best software packages on the market today is Marketo. Marketo allows companies to utilize the software that is available to them much more effectively than other methods. If you are someone who is looking to make an impact in your business, getting more tech is a great way to do so. Always think long term when it comes to investing in your business. There are many people who have done so with great success. There are a lot of small business owners looking to make a change in their business in the new year. Perhaps the best ways to do so is through a program like Marketo.