Infusionsoft is the name of a cloud-based customer relationship management software. Infusionsoft is unique because it is a form of software that teaches users about the positives of digital marketing and helps them use these tools to help drive their brands towards success. The software used here has a ton of advantages and services that are attached to it, such as the ability to manage contact information for all of the customers and employees that work in the business and happen to need that without having to shift through several pages and windows of notes. In addition there is also the ability to keep track of all analytics and updates regarding the business without having to look at other screens or wait for things to pop up. All of this combines with making shopping online much easier due to the fact that with the e-commerce everything is more readily available.