Infusionsoft has worked hard to become an excellent CRM software that is excellent and easy to use for any small business. It has a number of different features that allow it to be considered the best, but currently, it is definitely considered to be the best cloud CRM software that is available. However, this is not the only feature that is excellent. It has a marketing automation feature that allows the company to maximize their engagement while minimizing the workload that it takes. Its sales automation feature was designed to help the company grow its revenue faster than their competitors. It provides them with the ability to do online sales, which helps to keep the company's cash flowing. It provides them with analytics, which helps them to make informed decisions about what to do next, and it provides a payments feature, which was designed to help eliminate the complexity of collecting payments.