Better understanding of a brand's customer base can come from employing the tools created by Marketo. This outfit offers a suite of business tools that are built to automate the marketing process. One way to do so is via a customer relationship management tool. Marketo's CRM helps clients move through sales processes and customer support processes more quickly and more efficiently. With the roadblocks to completing an interaction out of the way, Marketo's tools enable the representative to knock home one transaction and move onto the next one. Marketo's suite of business tool makes this brand a better place to turn than one that produces solely a CRM title.