Oracle is an old name in the software industry, and for good reason - its ubiquitous and powerful tools form the backbone of several businesses of all sizes. Orcale's customer relationship management software continues this tradition by offering the security and convenience of the cloud to the traditional set of CRM software features. With its focus on providing an easy to use and streamlined end result for the customer, Oracle CRM moves the software genre into the world of user experience rather than simply back-end information management, helping make sales and marketing operations as succinct and efficient as possible. Oracle's experience is visible with its versatile and powerful CRM software, enabling users to make use of its full set of features to actively maintain a relationship with clients instead of simply hiding away information about them.