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When you interact with your customers, you need a consistent message to reinforce the reliability and trustworthiness of your brand. Oracle CRM helps you improve your customer relations by making it easier to provide a unified message across your social media, mobile and in-store offerings. Most companies believe they are offering good customer service, but good customer service isn't enough. There also needs to be a consistent and positive experience for your customers. This requires a superior customer management system that can help you promote your brand. The Oracle system provides a cross-channel customer experience that uses consistent business practices that can be implemented immediately. It also helps to make the customers experience from the first product introduction to the checkout page a seamless and enjoyable experience. Today's businesses need effective information silos that help customers to experience the best in customer service while also improving their ability to predict their customers needs.