Description of Bullhorn CRM System Bullhorn CRM is relationship management platform which unlike many CRM systems offers a proactive customer intelligence, referred as Pulse. Pulse is an important capability that enables an organization to address customer intelligence at the right time. Bullhorn CRM helps in managing sales reports and sales pipelines to help a company anticipate problematic accounts, know what’s working and anticipate likelihood of deals closing. The most unique function of Bullhorn CRM is the way it helps in managing existing and prospective client relationships in line with company goals of achieving maximum effectiveness. With its simple platform which can be installed in any mobile device or tablet, sales professionals are provided with flexibility when managing customer relationships anywhere, at any time. Bullhorn CRM has surpassed other CRM systems with its capability to capture new leads both from email and web data. In conclusion, Bullhorn CRM has the best cloud architecture plus open APIs which is a milestone for users who want to integrate marketing automation systems with the Bullhorn CRM.