Base is one of the more popular customer relationship management tools in the nation with more than five thousand customers. The company strives to provide productivity tools that can be easily accessed by sales professionals and other employees from the web or via mobile technology. This cloud-based approach allows everyone in an organization to seamlessly update customer information. Not only will everyone in the organization have access to the same contact information, but scheduled calls, important dates, and sales tracking are made possible with the Base software. The program can be invaluable when organizing data for analysis or developing accurate forecasts. By allowing companies to easily manage customer relationships, every potential account is treated with uniform respect and importance. Base puts the power of organization into the pockets and onto the desktops of every employee in a company. The user-friendly interface and simplified experience hide the enormous power of the software to propel a company to the next level.