Sage CRM is a top rated CRM for small and mid-sized companies. Sage CRM is both a business strategy and a software system. It helps to coordinate and unify all customer-facing functions that includes marketing, sales, and customer service since it is the best source of truth for all customer data. Most businesses prefer Sage CRM because of exceptional security features, on premise versus cloud, ease of use, scalability, integration and usability with third-party systems. Two main reasons why it's preferred among the business include; Workflow – the workflow functionality of the CRM help businesses streamline and control business process. The business users commends the search/find function and the ability to integrate with the marketing dashboards for action. The second is affordable price compared to other CRMs providing similar capabilities. Sage CRM and Sage ERP work together to transform the business into a more customer-centric and efficient company.