Companies are looking for cloud CRM software that is simplistic and efficient. With Nutshell this is the only thing they do. Clients are partnered with a group that has solutions for streamlining consumer interactions. They turn this strategy into a relationship building software product to garner loyal customers. Employees are more productive with time to grow the business with sales. Examples of this include features for sales collaboration, lead generation, calendars that synch to smart phones, and a click to call mechanism. There is more convenience in setting a follow-up and creating a task by simply clicking an icon. Email campaigns have a tool with bulk templates to market upcoming sales or products launches and a bcc feature. Intuitive components include maps that populate showing the consumer landscape or customer information is automatically populated based on prior history. Nutshell offers clients a customizable sales process feature that can change with each campaign.