Salesforce customer relationship management software uses a shared Sales Cloud database to make sure everyone in your organization is on the same page. The software uses this internal social network to connect you to the people who have the information you need to close a deal. You can track contact information and watch key customers' activity on Facebook, YouTube, LinkedIn and Twitter. Integration with Pardot Marketing Automation makes it easy to set up online marketing campaigns that automatically generate and qualify leads before directing them toward your sales funnel. The Visual Workflow system simplifies the process of designing new business procedures, so you can change your sales pitch, expense reimbursement process and discount approval requirements as you negotiate with a customer. Check your lead information and log new calls while on the road with the Salesforce1 mobile application.