Oracle
Customer Relationship Management (CRM) is key for today's businesses. 80% of CEOs believe their companies provide a good customer service experience, but only 43% of customers have had a consistently positive interaction with the company. The problem is that each department, like marketing, sales, customer service, and social media, exists in its own silo, and information about customers doesn't flow from one silo to the next. Oracle CRM is designed to break down the silos so that customers have a seamless experience across all areas of the company. It can deployed as modules to address a specific business challenge or as a comprehensive system. Key components include Oracle Commerce Platform, which brings a seamless experience to web customers; Oracle Social Cloud, which taps social media to gain customer insight and enhance customer bonds; and Oracle CPQ solutions, which streamline the opportunity-to-quote process to quickly generate accurate, customer-friendly quotes.