Zurmo is a customer relationship management tool that is made for business owners. Zurmo has been made for the purpose of serving as a software app that gives people in the business market a much easier way of conducting business without having to do a ton of extra work in the process. The app can be easily installed onto any device, whether it's a laptop or PC or iPhone or iPad, effectively giving users the ability to run the business from anywhere in the world. There are several advantages that come with using this app, such as better contact management with customers and partners, with their contact info being stored in one location. Customizing the way that sales are done is another aspect present here so users can decide how long and how often sales will be conducted. Relationships with customers are also improved with them offering some more input.