Insightly is a customer relationship management app that helps businesses build lifelong customer relationships. It enables companies to accelerate sales, build relationships, and deliver projects. Insightly is designed with the flexibility to customize how it's integrated it into a business. It's been successfully implemented by diverse industries such as manufacturing, agencies, accounting, real estate, consulting, and education. Insightly also scales to fit small, medium, and enterprise-size companies. The development of Insightly began in 2009. Based in San Francisco, Insightly was funded by several leading venture capital firms like Emergence Capital Partners, Cloud Apps Capital Partners, and Scott Bommer and Sozo Ventures. These backers saw the potential of a CRM designed from the start to be user friendly and powerful for organizations of any size. Insightly extends the traditional features of a CRM by building them into an entire platform that tracks customer interactions from the first email.