Base CRM is a Customer Relationship Management software solution that aims to streamline existing business processes with automation and accessibility. Since their founding in 2009, Base has amassed and satisfied over seven thousand customers with an innovative to customer relations. The Base team analyzes existing processes to decide which may be automated or streamlined to individual positions. This removal of superfluous effort and interaction ensures consistent information everytime it is accessed. This also reduces the need for overlapping oversight which frees decision makers to focus on more important aspects of projects. Base CRM continues to optimize their software and provides on-going updates for both their software and training of users. This method keeps sales teams at the top of their game instead of bogged down in having to relearn a system repeatedly. Base CRM is a sales platform application that keeps businesses current and drives them to results.