There are a lot of things that experienced business owners like you look for when they are searching for CRM applications. First of all, most people want web-based programs so that they don't have to worry about installing clunky software and so that they can access the program from any device that they choose. Secondly, they want to make sure that the program has a lot of features that can help them really get down and dirty with customer management and retention. Lastly, they want a program that has a sleek, visually appealing and easy-to-use dashboard to make their work easier. This is where Base CRM excels when compared to its competition. Base CRM hasn't just won awards because it works; it's award-winning because along with working quite well, it's also quite easy to use. If you're searching for a CRM application that will provide you with just a little bit more, Base CRM is sure to be a wise choice.