Base CRM integrates countless functions for dealing with virtually every aspect of customer relationship management, unarguably making it one of the best CRM applications. Visualized pipelines are formed for business as a whole, individual employees' efforts, and particular customers' responses to marketing and customer service functions, helping employees understand exactly what's going on, rather than being forced to endlessly crunch numbers. Lists of customers that offer potential leads are compiled, featuring several criteria for your workers to sort through them for most effectively bringing home the proverbial bacon - "generating leads," in sales talk. Base CRM even offers invaluable insights as to how employees should interact with customers for best results, with these inferences calculated from complex formulas embedded in this application's hardware. Sales reports are generated per schedule, informing managerial staff and employees themselves of how effective they've been in communicating with customers. Managing customer relationships has never been as easy, or effective, as with Base CRM, one of the best CRM applications.