Base CRM is a comprehensive piece of customer relationship management software that was created by a firm with locations in California and Poland. The application is used by more than 7,000 individuals and businesses throughout the world, and it has earned more than $53 million in funding since it was founded in 2009. The goal of the software is to free up the sales team so they can focus more readily on building long-lasting relationships with clients. The power of Base CRM has earned industry recognition from Forbes and Gartner. With such glowing recommendations, it's easy to see how a business could benefit from using Base CRM. Several industries take advantage of Base CRM and its powerful tools, and those industries include medical devices, solar, software, and broadcast media. The software provides sales reps with the answers they need to properly handle any request from a client before the request comes through.