One of the best CRM applications on the planet is Zurmo. Employees of businesses that utilize Zurmo in managing customer relationships are often pleased with the customer relationship management program because it awards points for completing various tasks, similar to a video game - this process called gamification - boosting employee performance through creating competition and giving rewards to top performers. Automate marketing functions including emails and SMS text messages. You can save templates ahead of time and places certain customers in particular groups that most closely meet their wants and personalities. Zurmo manages products and inventory levels, something that totally differentiates Zurmo from most other CRM programs, and even has the ability to order goods, raw materials, and supplies when items are running low. Something employees also love is the ability to personalize their Zurmo working interfaces, giving them freedom over something they have to do, regardless of the system's customization capabilities, in the workplace environment.