Nutshell is consistently ranked as one of the best CRM applications for small to mid-sized businesses. Nutshell - as you might have assumed thus far due to its name - keeps a compact circle of relationship management tools most necessary for communicating with customers. This is in opposition to the fact most CRM programs are big, bulky, confusing, and not at all ideal for anything smaller than a nationwide corporation. Automate sales by having Nutshell inform employees of what jobs or tasks they should perform next, rather than asking managers or supervisors what to do several times throughout the workday. Prompts for following leads are provided to employees as well, largely preventing them from consulting the same contact twice about the same subject, including the prevention of failing to contact leads. To make follow-ups easier, leads are sorted in order of importance to help employees stay on track even further.