Zurmo is an open source application that helps businesses take care of Customer Relationship Management (CRM) and other similar logistical challenges on the World Wide Web. This flexible platform includes a sales pipeline that could be used to speed up the transfer of money between clients and merchants. The virtual pipeline is linked to analytical tools that precisely track the amount of funds flowing into a particular account. Zurmo also includes an entire marketing dashboard that may be used to create custom advertisements on search engines, social networks and websites. The marketing automation tool is particularly useful for businesses that don't have a lot of time and money to spend on advertising. Some of the e-commerce features in this CRM suite include a product catalog and shopping cart. These tools could be connected to payment processing gateways that are handled by reliable providers such as Authorize.net, Stripe and First Data.