As a comprehensive software solution for customer relations management, Base CRM is one of a kind. It is a single application where sales associates and managers can see all pertinent information in one place, and all data changes to the system are automatically updated in real time throughout the rest of the system. This helps communication run much more smoothly. The software is able to produce amazing results that center around freeing up the sales staff from arbitrary tasks that can easily be automated, like customer interactions through email, lead tracking, and much more. Base CRM is responsible for an average annual revenue increase of 50 percent for the brands that take advantage of the stellar application. Lead generation also sees an average increase of 80 percent, which is nearly unheard of in the industry. This software is proven to be worth the investment, and it easily pays for itself within the first year.